An independent benchmarking report published by B2B Marketing magazine and Circle Research has seen purestone rank 3rd in the UK based on agency reputation. The reputation scoring was calculated on the results of an independent survey carried out directly with the clients of agencies. The survey saw agencies scored against a range of criteria from creativity to value for money.
Joel Harrison, Editorial and Content Editor at B2B Marketing said "The reputation score is designed give an indication of whether agencies achieve objectives set by their clients, as well as what they’re like to work with. The Reputation Index provides the first holistic view of how agencies are performing according to existing clients – allowing prospective clients to consider whether they might be worth putting on the shortlist."
James Smee, co-founder, purestone said "We are absolutely delighted with this, there is no better endorsment than from your own clients. We clearly have a very strong capability in the B2B space but I think this has directly benefited from the work we do with our B2C clients. B2B audiences are adopting more and more of a consumer-type mindset with higher expectations of the marketing and communications they receive from B2B brands. It's really interesting times to be in B2B!"
The Marcomms Agencies Benchmarking Report is a comprehensive examination of the B2B marketing communications agency sector in 2012. It’s an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies. It provides exclusive insights into key trends and detailed breakdowns of performance of the leading players.