As the old saying goes, “Ask and it shall be given.” Things have moved on since those words were first uttered. Now in a world of voice activated digital assistants, never has this been more true. Each day that passes assistants are becoming more sophisticated, answering questions that range from; “Alexa, were is my pizza?”, “Your pizza is on it’s way and will be delivered by Charlotte.” Or asking you digital assistant to switch the lights off when requested.
As a medium that some people questioned when it originally emerged, it seems as though it is here to stay and will only go from strength to strength. So is voice activation an area your business will look to exploit? Has it even been in your consideration set? “Alexa, how can I make this work for my business?” I hear you say.
Well here at Lewis HQ we have been tinkering away in the LewisLAB and have developed something of an easy entry point. At the same time solving another common place challenge: “How do I sweat the content on my website?”. Introducing Lewis Flash Briefings. Lewis can now set up, test and deploy Alexa Flash Briefings that take their content directly from your website. Using the content found in your News, Insights or Blog feeds, customers and clients are able to hear the latest update from your business just by asking Alexa: “Give me my flash briefing?”. Platform agnostic, we have the ability to add this functionality based on any popular CMS, while having the ability to use any set of content required. As a digital activation medium most commonly found in the home, it is another example of how people are using a BYOD approach that keeps work “Always-on”. By activating an Alexa app you become part of their daily routine from the moment they wake up.
We have always thought our websites were cool, but when they answer your voice, they become really cool.
Time to join the conversation? - literally.