Please refer to our Privacy policy for important information on the use of cookies. By continuing to use this website, you agree to this.


Purestone launches Could it be Cloud micro-site for 2e2

down arrow
Purestone launches Could it be Cloud micro-site for 2e2

In today’s joined up digital economy, single layer e-campaigns simply don’t deliver the results. The returns from such campaigns have diminished as prospect expectations from any digital communication have increased – across all platforms including mobile.  

If we think of our own personal interactions with e-campaigns those that deliver specific, relevant information and deliver me to a heightened experience are much more likely to get me to engage with them. Ultimately the opening of an email should be the start of a customer engagement, not the completion of a campaign objective!

The Challenge

2e2 face a continuous challenge – an audience across many business sectors, different seniority and different business needs.  Layer that with an attitude that says ‘What can technology do for me’ and you have a tough communication challenge.  2e2’s objective was to generate 30 specific, qualified leads, interested in its ‘Cloud Computing’ proposition. 

The Strategy

Our strategy was simple  – create a personalised journey from email, through campaign micro-site, into User tool with a personalised post-campaign deliverable.

The Execution

Data was segmented ( and Content built ) by  :

  • vertical industry segments
  • job title
  • geographic region

A plain text e-campaign was highly personalised to include sector, business need and geographic specific content – ensuring the right type of content was consumed by the right audience.

Prospects were driven to a campaign microsite which personalised with specific organisation information, case studies, and business ‘needs’ references. The information architecture was designed  to lead prospects through a journey of content and into an engagement tool which showed how they could deliver organisational benefits/ change while as serving as a  data capture point for the Client. The final campaign tranche saw all participants receive an bespoke document which benchmarked their organisation against industry competitors and the entire audience.

The Result

  • 35% of recipients opened the campaign and 20% of total recipients responded to the CTA, entering the microsite.
  • In excess of 100 recipients fully engaged with the site, completing the engagement tool.
  • Follow up of this ‘warm engagement’ by internal Sales staff has identified in excess of £1.5m business.
  • In all, a truly integrated digital campaign which greatly enhanced the client brand values, exceeded ROI benchmarks and has delivered true value to the business.

usability•technical•social media•e-marketing•design/ creative•data•cms•agency