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Give your content marketing an MOT

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Give your content marketing an MOT
We're all at it... to be honest most of us have been at it for some time we just didn't have a name for it until recently. Content Marketing is now an industry obsession; in the last couple of years it has been the focus for a huge amount of debate and conjecture.  What's good? What's bad? What is it?

The latest thought piece from Purestone's co-founder and resident B2B enthusiast, James Smee, provides some best practice advice and guidance on one of the industry's most talked about disciplines.

Content Marketing Tips 2015 - Longread