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CAMPBELL-LUTYENS


CAMPBELL-LUTYENS

Campbell Lutyens is an independent private equity advisory firm founded in 1988. The company has offices in London, New York and Hong Kong and comprises a team of over 80 international members of staff.


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The Challenge:



Campbell Lutyens approached Purestone to redesign and rebuild their corporate website to create a more contemporary look and feel and improve the overall user experience online. The genesis of the firm was a small team and office and this view has been hard to extricate among certain audience types. The objectives for the new site included:

  • Reflect Campbell Lutyen’s market positioning as a global company and niche service provider in the financial industry

  • Target prospects who aren’t aware of the work done by Campbell Lutyens

  • Show the company as it is today and not the company of ten years ago

  • Educate prospects as to what Campbell Lutyens do by providing more useful and more relevant information 



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The Challenge:

The Solution:



   Purestone created the new site on Sitefinity, implementing fully responsive page templates with site wide keyword search to easily navigate to relevant content. The homepage features a full-width image carousel and widgets to show the three most recent news items, publications and clients. A custom built template was used to introduce all company employees to users using masonry technology to provide a dynamic grid layout.

  The designs were clean and elegant with a focus on the firm’s logo, the pineapple, representing “wealth and welcome” and reflective of the firm’s ethos. This character is mirrored throughout the new site with creative imagery running through the website templates. 


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The site has received positive feedback in the first couple of weeks since going live with and 1,895 users and 16,251 page views.


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