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2.5.2011

Customer Innovation Workshop


simon billington

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Customer Innovation Workshop

purestone played host to over 40 of its clients at a unique customer innovation workshop.





The event, exclusively staged for purestone customers, was comprised of an exciting mix of presentations and workshops that explored all aspects of online marketing and more importantly how they can be applied to deliver genuine bottom line benefits. It was also an opportunity to gain insight into the next generation of technology and cutting edge online marketing techniques.

The Agenda:

9.00 – 9.30: Registration

9.30 – 9.45: Welcome and Introduction – Simon Butler, Director, purestone.

9.45 – 10.45: The Business of Tomorrow – A Vision of Online Marketing Utopia – Simon Butler, Director, purestone. No barriers, no constraints and no limits. Let’s paint a picture of what a highly successful online marketing strategy looks like and how it can significantly help businesses to differentiate themselves in the short, medium and long term.

10.45 – 11.00: Refreshments

11.00 – 11.45: Getting John! – James Smee, Director, purestone, explores the technology, techniques and strategies available to target and drive individuals to fulfil online marketing objectives. This session will look at areas such as

  • Online Advertising

  • Affiliate Marketing

  • SEO

  • Social Media

  • Viral & Guerrilla Marketing

11.45 – 12.30: Understanding John – Roger Luxton, Alterian demonstrates how using next generation e-marketing tools customers and prospects can be marketed to in a highly personalised, interactive and engaging way to yield far greater returns.

12.30 – 1.15: Engaging John – David Gunnell, Alterian. How to build, create and maintain a personalised user experience through your website that will ensure users are engaged with your business and ultimately spending money!

1.15 – 2.00: Lunch and close



e-marketing•customer relationship management•agency